Is there a missing link in
your brand?
Decode it here and now with Brand Vinci
A non academic book on branding.
What the experts say:
“Pavan's book is a gentle delight that tells students how to treat brands, remind practitioners how to continue treating brands and refreshes teachers with new brand lessons”
R. BalkiChairman and Chief Creative Officer, Lowe Lintas (India), Ad filmmaker, writer, film director
“This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read.”
Subroto BagchiCo-founder and Chairman, Mindtree
“I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself.”
Rahul DravidFormer Captain, Team India, Coach, Cricket Commentator
“Brand Vinci” is quite an enlightener, Pavan Padaki deals with the complex subject of Brand management in a simple human way and have introduced new “P’s” of marketing: Purpose, Perspective, Property and Protocol. A must read”.
KV Sridhar “Pops”Ex-Chief Creative Officer, India subcontinent at Leo Burnett
