Is there a missing link in your brand?
Decode it here and now with Brand Vinci
- A non academic book on branding.
What the experts have to say:
"Pavan's book is a gentle delight that tells students how to treat brands, remind practitioners how to continue treating brands and refreshes teachers with new brand lessons" - R.Balki, Chairman and Chief Creative Officer, Lowe Lintas (India), Ad filmmaker, writer, film director
"This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read." - Subroto Bagchi, Co-founder and Chairman, Mindtree
"I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself." - Rahul Dravid, Former Captain Team India, Coach, Cricket Commentator
"Brand Vinci" is quite an enlightener, Pavan Padaki deals with the complex subject of Brand management in a simple human way and have introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol. A must read". - KV Sridhar 'Pops', Ex-Chief Creative Officer India subcontinent at Leo Burnett
What the experts have to say:
"Pavan's book is a gentle delight that tells students how to treat brands, remind practitioners how to continue treating brands and refreshes teachers with new brand lessons" - R.Balki, Chairman and Chief Creative Officer, Lowe Lintas (India), Ad filmmaker, writer, film director
"This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read." - Subroto Bagchi, Co-founder and Chairman, Mindtree
"I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself." - Rahul Dravid, Former Captain Team India, Coach, Cricket Commentator
"Brand Vinci" is quite an enlightener, Pavan Padaki deals with the complex subject of Brand management in a simple human way and have introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol. A must read". - KV Sridhar 'Pops', Ex-Chief Creative Officer India subcontinent at Leo Burnett
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Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs, B-school students and could also be highly applicable to one's own personal life.
Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshops and client engagements, this book demystifies branding concepts for brand owners, managers and students. To know the decoded brand facets, get your copy now Also available in leading bookstores nationwide